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The B2B to DTC Pivot

The B2B to DTC Pivot

Progress Without a Playbook

Launching an eCommerce channel in 12 weeks

How do we pivot and sell directly to consumers?
For countless B2B companies facing obsolete purchasing channels and upended supply chains, this question has become a very real one. And with it, both new opportunities and new obstacles across the enterprise - from marketing and brand engagement to manufacturing, supply chain, operations, and IT.

In this webinar Chief Operations Officer Kami Kris and VP Digital Experience Paul Heckel, showed how to pivot, build, and launch a new direct-to-consumer platform in 90 days with a focus on customer experience design, platform resilience, and rapid iteration.

Interested in continuing the dialogue about the challenges to expect when launching a new consumer channel?

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