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Stick to Your Mission: How Brands Like Dominos and Others Transformed From Laggards to Leaders in the Face of Uncertainty

  • 05 June 2020
  • Design Digital Growth Agile Strategy Leadership Culture

How does a company successfully transform to become innovators amidst a world of uncertainty and volatility? Does innovation work best through baby steps or a big bang?

Watch Andrew Lincoln, the award-winning creative director who helped lead Dominos Pizza’s transformation from an industry laggard to being named one of Fast Company’s most innovative companies, at a FWD20 fireside chat with Dave Clark, Sr. Director of UX Design at Kin + Carta. From a pizza turnaround amidst a financial crisis, creating a connected mountain experience for Vail resorts, to the Cannes Titanium Grand Prix-winning “Emoji ordering” that allowed customers to order using a pizza emoji, they’ll discuss the ways brands must stay rooted to their mission as they prepare to pivot, drive innovation, and build resiliency.

This discussion explores lessons learned from creating innovative connected experiences for brands, unpacks the keys to successful client and agency partnerships, and looks at Andrew’s approach to brand strategy and creativity in his current role leading marketing at, CBD industry innovators, Charlotte’s Web.

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Speakers

Andrew Lincoln, Assoc. Director of Integrated Marketing, Charlotte's Web
Dave Clark, Sr. Director of User Experience Design, Kin + Carta

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