Brexit. Whatever your views, when we got the call from Paddy Power asking for help with a Brexit digital campaign, we knew we were in for a load of fun.
If there’s one brand that can do irreverent and edgy work, it’s the Irish bookmaker.
And while the original deadline for Brexit didn’t quite work out, there was no chance of an extension to our deadline of three weeks to create a website worthy of Paddy Power’s craziness.