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Lead Content Designer - Public Sector

at Kin + Carta Europe

Location: Edinburgh

Department: Design

About Kin + Carta

Want to help build a world that works better for everyone? Kin + Carta is a global digital transformation consultancy that makes a difference to the billions who now work, play, shop, communicate and share online.

Join a global team of curious and diverse minds in connecting people, data and technology to produce amazing experiences for some of the world’s most influential companies. Become a maker, builder or creator as we explore the possibilities of sustainable digital technology, helping clients to rapidly innovate, modernise their systems, enable their teams, and optimise for continued growth.

We focus on tech but we’re a proudly inclusive business with trust and human connection at its heart. People, the planet, and profit matter equally to us which is why we’re a certified B Corporation in the United States and Europe. With additional offices in South America, there is a place for you here wherever you’re based.

The Role in a Nutshell

Here at Kin + Carta we are looking for a Lead Content Designer to join our well established and growing design practice. We are keen to speak to candidates who are confident and skilled leaders, who would be passionate about growing and maturing a team of content designers. Using their experience in the public sector content design community, to create a best in class capability at Kin + Carta. 

You would also join multi-disciplinary Agile project teams, helping deliver high quality experiences for users. You’ll play an important role for Content and Planning using your ability to design both single pieces of content but to also forensically outline the content needed to support an ideal end-to-end user journey.

As a Lead Content Designer at Kin + Carta you will be focused on human-centred design, backed by a broad knowledge of content design standards, principles and guidelines. Specifically those used in the Public Sector (eg: GDS and You’re used to getting stuck in to create solutions in response to the problems, ideas and opportunities you help extract from users and partners. You drive your design decisions and rationalise them using research data, design principles, prototypes and the resulting user-testing insights. You will be most effective working in collaboration within a multidisciplinary team alongside engineers, user researchers, interaction designers and product owners to respond to the constraints of any project.

What you can expect:

  • Creating, evaluating, updating and reviewing content at all stages of the end-to-end user journey
  • Responsible for managing,  planning and writing accessible, inclusive and high quality content in accordance with the latest Content Design guidelines and principles
  • Work with the GOV.UK Design System and style guide to develop new and existing content patterns
  • Use evidence, data and research to make content decisions including layouts, hierarchies and formats to convey accurate and easy to understand information
  • Ensure user needs are placed at the heart of all content design proposals, championing the user and their overall experience
  • Build relationships across multi-disciplinary, agency and government teams to focus on the needs of the user and influence stakeholders
  • Work closely and collaboratively with policy teams to create accessible digital consultation.

The type of person we’d love to meet:

  • Deep knowledge of how to use Agile to deliver progress and tangible outputs across digital platforms
  • Expert level skill and knowledge of the public sector working within a similar role.
  • The successful candidate will have a knowledge of the assessment process
  • Track record of creating high quality content that is accessible, inclusive, optimised for search engines, usable and accurate
  • Proven ability to use insight and user feedback to define and improve content and user experience
  • A skilled leader and mentor who is confident in growing and maturing a community of practice.
  • Extensive experience of managing relationships with a range of stakeholders
  • Able to apply a meticulous level of attention to detail as well as being specific and measured in approach with a focus on delivering excellence iteratively
  • Be analytical and curious with the ability to find the key insight in a wide range and volume of research, reports, information and data
  • Skilled in presenting and able to explain complex detail in a simple, clear and compelling way
  • Organised and efficient at managing  multiple projects and deadlines 
  • Be a self starter who is equally comfortable working alone as well as in close collaboration with team members 
  • Able to confidently work in a fast paced, demanding environment

The interview process at Kin + Carta

Here’s what to expect from the interview process at Kin + Carta: 

Intro Call with the Talent Team (30 mins) – If your skills and experience match the role requirements, our Talent team will contact you to arrange a call.  The aim of this call is to get to know you and for you to find out more about Kin + Carta. This call can be held either by telephone or Zoom. After this call, if we feel like you are a good match for the role, you’ll be invited to a first-stage interview.

First-Stage Interview (60 minutes) - This will typically be a Q&A style interview via Zoom with two of our senior design team members. The interview will last approximately 60 minutes. This process is designed to help our team find out about your skills and experience but also what you enjoy and what motivates you. You will be asked to bring along a sample of work that you are proud of to this interview. It’s a great opportunity for you to ask our team questions and learn more about us! If you are successful in the first stage interview, you will progress to the next stage of our interview process. 

Second-Stage Interview (60 minutes)- This interview will also be a Q&A style interview via Zoom this time with two of our senior leaders. The interview will last approximately 60 minutes. It’s a chance for our team to see how you apply your skills and experience and assess how that matches our expectations for the role. It’s also a chance for you to meet more of our Kin (that’s what we call our colleagues here at Kin + Carta).

Making a Decision - Following the interview process, our hiring team will get together to discuss feedback and make a final decision. We aim to get back to you as soon as we possibly can! 

Our average recruitment process takes around four weeks. You will be assigned a dedicated member of our Talent team  to support you throughout the process. 

We will always do our best to accommodate any reasonable adjustment requests. Please just let us know how we can make the interview process more accessible for you.


Here at Kin + Carta, we believe in building a better and more welcoming world for everyone. We want you to know that whoever you are, wherever you’re from, and whoever you love, you are welcome at Kin + Carta. We put our commitment to our global IDEA (Inclusion, Diversity, Equity and Awareness) programme at the centre of everything we do. We’re also a certified B Corp, which means we are committed to being a force for good and operate to the highest social and environmental performance standards.

Our benefits

Curious minds are nurtured at Kin + Carta through a wide range of benefits including:

Continuous learning Dedicated team learning budget
Hybrid working policy Hybrid remote working policy
Leadership icon Global leadership programmes
Flexible working icon Flexible working hours
present icon Enhanced Christmas leave
dog icon Dog friendly offices
Discounted private healthcare Subsidised private healthcare
Affordable gym membership Discounted gym membership

Apply for this role

Whoever you are, wherever you’re from and whoever you love, you’ll find an open door at Kin + Carta. It’s yours to walk through if you’re passionate about building a better world for everyone, and you’re keen to be part of a diverse and inclusive culture that plays to people’s strengths and thrives on togetherness.