Inclusivity is not merely a box-ticking exercise for organisations that want to be seen as ethical. It’s a commercial opportunity and a legal necessity for those that want to become sustainable and profitable in business.
It’s a mutual journey towards a fairer and more fruitful future for all because it means intentionally including everyone in digital experiences and not inadvertently (and unlawfully) excluding up to a fifth of the world’s population because of poor design.
At Kin + Carta, we live and breathe this ethos of Designing with Empathy (DwE) and it’s how we’re making the world work better for everyone. We know that inclusionary thinking paves the path to progress and profitability - and this is only the beginning.