Over the last decade, consumer preferences have shifted to more sustainable sources, meaning that people are increasingly factoring sustainability into everyday decisions, like where to buy clothes, how to travel from A to B, or even what to eat.
Sustainability has also become a consideration in choosing where to work, as individuals are more aware of the impact they can make through joining businesses that do good for the world.
At Kin + Carta we have a shared purpose to build a world that works better for everyone, and this preference for sustainability is a market signal we’ve been aware of — not only because individuals care about it, but also because of the urgency of responsibility that business can and should take in saving our planet.
So at the end of 2021, we were beyond proud that Kin + Carta became the first certified B Corp on the London Stock Exchange. This was a monumental milestone, as it was the manifestation of more than three years of focused work toward transforming our business to better balance people, planet and profit. But B Corp certification is just the start of our responsible business journey.
As a result of the talent market’s hunger to work for a socially responsible company and our own responsible business journey, we wanted to share why working for a B Corp – or more specifically – why working for Kin + Carta as a B Corp, is a great decision.
We sat down with Paul Hunter, Responsible Business Lead, to learn more about B Corp itself, how certification is a part of the larger responsible business journey, what employee involvement has looked like and what can be expected next for those who are at Kin + Carta.