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Keeping it Personal: Why Treating Customers as Individuals Matters More Than Ever

In the post COVID-19 world, seeing your customers as individual human beings will be a major key to success. 76% of consumers expect companies to understand the needs and expectations. 80% are more likely to make a purchase if a brand offers a personalised experience.

Personalisation on your web platforms is not new of course. It’s something that was at the forefront of marketers minds before the crisis but many often go too big and too fast, becoming overwhelmed and failing to reap the major benefits that personalisation can bring. It’s time for a refresh and a rethink. Presented by our Sitecore expert Steve Shaw and Charlie Bell from Sitecore, in the session you’ll rediscover why personalisation still matters and, more importantly, the best way to implement it and avoid the mistakes of others. The main message will be keep it simple and keep it focused and you’ll come away with practical actions on how to achieve this.

The right content to the right person on the right device at the right time – is your business ready for personalisation?

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Charlie Bell - Director of Sales Engineering EMEA, Sitecore
Steven Shaw - Technical Director, Kin + Carta Connect

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