Strike gold: The B2B commerce opportunity

As the world continues to innovate and digitalize the once hesitant sector of B2B is adopting Digital Commerce more than ever. As buyer expectations continue to rise, B2B customers are expecting an even richer experience than their B2C counterparts. However, simply replicating a successful B2C commerce strategy fails to highlight all of the unique needs in the B2B space.

In today’s digital-focused, customer-centric business world, commerce solutions must aid in data management, involve sales representatives, quickly and digitally produce quotes, create transparency and visibility into the manufacturing or delivery process, and that is just to name a few.

Depending on where you are in your digital journey the road to B2B commerce may be different but the benefits are all the same. Commerce allows companies to expand their customer reach, reduce cost-to-serve, drive innovation, and ultimately drive more revenue.

Information and data are the new currency and technology leaders are often tasked with helping organizations leverage it for maximum value. However, the innovation necessary to provide clients with a seamless experience can only come from cross functional departments working together.