Senior Optimisation Consultant Senior Optimisation Consultant - Kin + Carta Connect
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At Kin + Carta Create we believe growth is built, not theorised.

Senior Optimisation Consultant

at Kin + Carta Connect

Location: Manchester

Level: Senior

Type: Permanent

About Kin + Carta Connect

At Kin + Carta Connect we want to create experimentation and optimisation roadmaps that are grounded in customer insight and potential ROI. We do not set out to run tests on colour and imagery alone but more how we can use data to connect and optimise the entire journey from start to finish. You will be expected to work as part of a team alongside our Data strategists and other Data consultants as well as with wider departments including strategy, user experience, development / engineering and client services. This role is ideally suited for someone who has 3+ years’ experience in analytical and insight positions and is looking to develop their career working within the digital space. Ideally you will have experience running similar programmes for clients in your previous role(s).

The role of the Senior Optimisation Consultant is to deliver across the range of services within our Customer Engagement Practice. This includes managing a portfolio of Optimisation focused accounts overseen by the Lead Optimisation Strategist and running in depth quantitative and qualitative analysis to produce actionable testing roadmaps containing multiple A/B, MVT and personalisation opportunities for our clients.

Location can flexible within the UK, ideally commutable to London, Edinburgh. Manchester or Liverpool.


The Senior Optimisation Consultant role in a nutshell:

  • Ownership of 3-4 client accounts as allocated by the Lead Optimisation Strategist. Leading their roadmaps and defining the overall strategy.
  • Client leadership in tandem with client services & project management teams.
  • Data analysis & actionable recommendations using a range of digital analytics tools including Google Analytics, Adobe, Fullstory, Hotjar,
  • SessionCam, ContentSquare, Usabilla and more.
  • Compile recommendations using Google Slides, Sheets, Documents as well as PowerPoint or Excel. You should be able to tell a compelling story with data!
  • Compile testing and optimisation plans using Airtable that are bespoke and prioritised to the individual client, including testing recommendations / concepts that are directly addressing the issues you may have found during analysis.
  • Report accurately and efficiently on test programme results including strong recommendations on where to go next.
  • Must have experience in statistics and understand the value of it when pulling experiment results and recommendations.
  • Delivery of A/B & MVT testing & personalisation programmes in their entirety using a variety of experimentation technologies including
  • Optimizely, VWO, Google Optimize.

As a Senior Optimisation Consultant at Kin + Carta, you have:

  • Minimum of 3+ years experience with Google Analytics and/or Adobe
  • Analytics.
  • 3+ years experience using at least 1 of the following testing tools –
  • Visual Website Optimiser, Adobe Target, Google Optimize or
  • Optimizely.
  • Ability to use and mine insight from HotJar, SessionCam,
  • Contentsquare, Fullstory, Usabilla or similar.
  • Ability to carry out and build custom dashboards for your
  • experimentation effort is desired.
  • Strong analytical and numerical skills, including proficiency with
  • Microsoft Excel, PowerPoint and all office tools including g-suite.
  • Confident and commercially minded providing you with the ability to
  • use business insight to take responsibility and make decisions.
  • Client facing experience is essential. You must be comfortable holding
  • workshops and conducting meetings.
  • Diligent and attentive to detail, able to resolve issues in a timely and efficient manner

Your benefits

Mentorship Program Mentorship Program
Health, Dental & Vision Insurance and 401(k) Match Health, Dental & Vision Insurance and 401(k) Match
Feedback Cycles Feedback Cycles
Short and Long-term Disability and Life Insurance Short and Long-term Disability and Life Insurance
Internal Promotion Opportunities Internal Promotion Opportunities
Phone Reimbursement & Personal Device Budget Phone Reimbursement & Personal Device Budget
Internal Training Program Internal Training Program
Diversity, Philanthropy, Social & Wellness Committees Diversity, Philanthropy, Social & Wellness Committees
Personal Training Budget Personal Training Budget
Weekly Awesomeness Award Weekly Awesomeness Award
Coffee Talks, Lunch & Learns, Meetups Coffee Talks, Lunch & Learns, Meetups
Annual Bring Your Kid to Work Day Annual Bring Your Kid to Work Day

Kin + Carta believes in creating a culture where diversity, is just a part of who we are. We empower every individual to share what matters to them, creating a culture where every person is treated as a valued member!

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