Skip to main content

Select your location

Abstract image of arrows

Digital Marketing Specialist

at Kin + Carta Americas

Location: Chicago

Department: Marketing

The opportunity

The role

Kin + Carta is looking for a Digital Marketing Coordinator to be a part of our global marketing team. The ideal candidate for this role has a performance marketing mindset and is highly analytical and motivated to support our growth marketing efforts. Experience working in the B2B and technology space is a plus as is a keen learning agility.


Role responsibilities

  • Support the development of and management of the paid media and ABM strategy
  • Own and maintain paid media channels including search, social and display
  • Execute campaigns against marketing team requirements
  • Optimize campaign performance and evaluate user journeys through A/B testing, algorithmic bidding and other strategies
  • Work with designers and digital strategists to ensure ad content is appealing, informative and engaging for audiences
  • Track and report on KPIs associated with campaigns
  • Collaborate with regional Marketing teams to execute ABM, lead gen, and employer branding campaigns across chosen channels
  • Proactively monitor account data and personas to provide intelligence and pivot targeting
  • Assist with copywriting and copy-editing ad content strategy
  • Liaise with the design team to create compelling creatives
  • Build landing pages in our CMS where appropriate and manage the set up of marketing automation where required for campaigns
  • Support the development of our SEO strategy through research and content optimization
  • Set up conversion actions, goals and tracking


Minimum qualifications

We want all new hires to succeed in their roles at Kin + Carta. That's why we've outlined the job requirements below. To be considered for this role, it's important that you meet all Minimum Qualifications. If you do not meet all of the Preferred Qualifications, we still encourage you to apply.

  • At least 2 professional  years related experience
  • Previous experience in a role focused on paid ad campaigns (LinkedIn)
  • Proficiency with multiple ad platforms (Google, Bing, LinkedIn, Instagram, Facebook, Display) and related tools
  • Ability to understand historical, current, and future trends in the performance marketing space and make recommendations
  • Strong technical skills for campaign implementation and execution
  • Keen learning agility and ability to learn things quickly
  • Excellent verbal, written, and interpersonal skills required
  • Bachelor's degree in marketing, digital marketing, communications or an equivalent, relevant field

Preferred qualifications

  • Experience working for a B2B organization within the technology industry
  • ABM experience and user journey design
  • The ability to work well under pressure, meet deadlines, and manage multiple projects simultaneously
  • Experience working with a global team and across multiple markets
  • An understanding of ad tracking and google analytics
  • SEO experience with keyword research and optimization

About Kin + Carta

Kin + Carta is a global digital transformation consultancy committed to working alongside our clients to build a world that works better #ForEveryone. Our 1,700 curious minds make creative connections between people, data and technology to create connected outcomes across the full lifecycle of the product and platform ecosystems.

We’re makers, builders and creators by nature, and we come to work every day to build experiences for some of the world’s most influential companies. We help businesses accelerate their digital roadmap, rapidly innovate, modernize their systems, enable their teams and optimize for continued growth. 

We are a technology business with trust and human connection at its heart. As a Certified B Corp, our triple bottom line focus on people, the planet and profit is at the core of everything we do.

We welcome our Kin to show up as their full selves every day. Because this is so important to us, Kin + Carta is proud to be an equal opportunity employer. To read further about our commitment to Inclusion, Diversity, Equity and Awareness, check out the IDEA page on our website. 

If you need accommodations at any point in the application or interview process, please let us know. 

Your benefits

Hard work deserves big rewards. Joining us means you’ll be able to enjoy a wide range of benefits aimed at mind, body, spirit and enhancing your career.

Illustration of conversation blobs Affinity groups & culture committees
Illustration of graduate cap Internal & external training opportunities
Illustration of cyclical movement Bi-annual feedback cycles
Illustration of trophy Award-winning workplace culture
Illustration of award medal B Corp certified
Illustration of person pointing to whiteboard Hybrid work model & work from home stipend
Illustration of cup of tea Unlimited PTO
Illustration of baby clothing Maternity and paternity leave
Illustration of heart health symbolizing insurance Employee assistance program
Illustration of mobile phone Technology reimbursement
Illustration of shield National health, dental and vision insurance
Illustration of discount symbol 401K match

Apply for this role

Whoever you are, wherever you’re from and whoever you love, you’ll find an open door at Kin + Carta. It’s yours to walk through if you’re passionate about building a better world for everyone, and you’re keen to be part of a diverse and inclusive culture that plays to people’s strengths and thrives on togetherness.