2020 has shown us that everything can change overnight. Covid-19 isn't the first crisis businesses have faced and it won’t be the last.
Whether it’s the collective strength of our communities or the technology our businesses are built on, the ability to quickly recover from unpredictable change will define the next generation of progress.
So what are the factors that make up resilience, and how can we collectively learn to prepare for what next comes over the horizon?
To help answer some of the tough questions, we've launched The Kin + Carta Brand Resilience Index 2020. Using publicly available data from European companies combined with our expert analysis, we explore the factors that enable brands to survive, and thrive through these times of rapid change.
