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Brand Resilience Index 2020

Who’s built to survive these changing times?

2020 has shown us that everything can change overnight. Covid-19 isn't the first crisis businesses have faced and it won’t be the last. 

Whether it’s the collective strength of our communities or the technology our businesses are built on, the ability to quickly recover from unpredictable change will define the next generation of progress.

So what are the factors that make up resilience, and how can we collectively learn to prepare for what next comes over the horizon? 

To help answer some of the tough questions, we've launched The Kin + Carta Brand Resilience Index 2020. Using publicly available data from European companies combined with our expert analysis, we explore the factors that enable brands to survive, and thrive through these times of rapid change.

The markers of resilience


Thriving in this uncertain world requires the ability to learn new things, adapt quickly and reframe value. We found that 63% of the most resilient businesses we analysed rated highly for Agility. Discover who they were and what drives their ability to adapt so effectively.

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Being a socially and environmentally responsible business is becoming fundamental to success. You might be surprised that the standout sector in energy efficiency is Financial Services but you’ll also learn why responsibility is no longer just a ‘nice to have’.

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Digital maturity has been key to many businesses being able to pivot quickly during the 2020 pandemic. It can lead to cost savings of up to 30% and revenue increases of as much as 20%. But how is maturity measured and which of our brands are achieving it?

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Meet the three most human European brands in our Index. Discover how two thirds of all brands have a simple online experience but only 50% do so in retail. Brands that connect on a human level are far more likely to survive high impact events so why are some still failing to embrace people?

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This is an Index about the European businesses best placed to deal with the future because of their ability to change quickly, embrace digital and stay connected to their customers. We can all learn from what they do and how they do it.

Claire Robinson - Customer Experience Director, Kin + Carta

Learn more about resilience

Definitive? No. Fascinating and an opportunity to learn from the best practice of others? Definitely. Download now and discover the best ways to deal with inevitable change.

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Brand Resilience Index front cover image

Here are just three of the things you’ll learn:

1 The four key markers that make up business resilience
2 Best practices brands are putting in place to future proof their business
3 How you can best prepare for inevitable change

Download the whitepaper

Explore what enables resilience

Explore the factors that make up business resilience and enable brands to survive, and thrive through these times of rapid change.

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